Marcin Bochenek

Journal: sites, funnels, panels, HITL

First-person notes on work I actually ship: company websites, conversion funnels, operations panels, and automation with a human in the loop. No invented reviews. Live proof is Mint Apartments and Plumm.

• A website audit: you pay for a decision, not an 80-page PDF

  The 2026 market is full of “SEO audits” from PLN 500 that are a plugin scan, and “complete audits” at five figures with a 200-point checklist nobody will ship. My Audit Sprint cost…

• Human-in-the-loop automation: limits, a log, escalation — or nothing

  Automation without a human in the loop looks good in a demo and bad in a dispute with a guest or the tax office. HITL as I ship it is not “a human clicks OK under every token”. It …

• Why a website does not sell: three buckets before you touch the layout

  “Make it prettier” is the most expensive hypothesis you can buy when a site does not sell. Before anyone opens Figma I split the problem into three buckets: the wrong traffic, the …

• What a company website costs: my ranges, not “from $499”

  “How much does a company website cost?” is the wrong question until you say whether you need a brochure with a form or a machine that qualifies enquiries. I publish ranges before t…

• Online accounting instead of Excel: one panel, the tax office, and a human in the loop

  A sheet of invoices, a separate JPK tool, mail to the accountant and ZUS dates in your head is not “flexibility”. It is five sources of truth. Plumm is my product: e-invoices to th…

• A conversion funnel on the site: from click to an enquiry you can handle

  A conversion funnel is not a TOFU/MOFU slide. It is order on the page: who arrives, what they must understand, which field they complete, and what happens in the five minutes after…

• An operations panel instead of Excel: when the sheet lies and a system may cost real money

  Excel is not the enemy. The enemy is Excel pretending to be ERP, CRM, calendar and till at once while five people sit in the file and nobody knows which copy is true. An operations…

• Direct bookings on your own site: portal commission returns as margin

  If you sell nights through Booking or Airbnb, commission is not “marketing cost”. It is a tax on every stay you could have closed yourself. At Mint Apartments the guest books on th…

• Off-the-shelf SaaS or a custom panel: I do not start from ego in the editor

  The most expensive panel mistake is writing what the market already sells as a subscription. The second is forcing a firm into SaaS that lies about your process. At Mint I did not …

• A B2B company website that collects enquiries, not just “exists”

  A B2B company website is not a conference slide deck. It has one job: a buyer should understand in a few minutes what you do, for whom, roughly what it costs, and how to reply. Bel…

• Brochure or funnel: which company website fits your budget

  Most disappointment is not an ugly layout. It is buying a brochure when you needed a funnel — or a funnel when a form would do. I split it hard: the Start package from PLN 2,000 ve…

• Website speed and SEO: INP on a phone, not a Lighthouse vanity score

  “Give us 100 in PageSpeed” is a bad brief. Google has measured experience for years, not a lab screenshot on a cable. For interaction, INP counts (not dead FID); for paint, LCP; fo…

• Website implementation: from 20 minutes to measurement, not to slides

  “What collaboration looks like” is often told as an agile fairy tale. I have four steps I do not wrap: a 20-minute audit, a 90-day plan, production with staging and training, befor…

• Implementing ChatGPT at work: chat seats are not a deployment

  “We implemented ChatGPT” often means someone handed out logins and people paste contracts into the public model. That is not a deployment. That is shadow AI with a nicer name. A re…